Our Story.

Little goat gruff is owned and run by us - Paris and Dan. We are a husband and wife team lucky enough to be living by the sea in St Ives, Cornwall.
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Little goat gruff was born after the birth of our first born Fox, there was no where local that sold cloth nappies, wooden toys or ethical gender free clothing and it inspired us as conscious consumers to set up our shop.
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We are really passionate about the environment and do all that we can in our personal and business lives to minimise our impact on the world around us. We are a vegan family for the animals and the planet.
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We started out from our spare bedroom at home and now we have a physical shop and a small warehouse/office both located in St Ives Town Center.
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If we aren't working you will find us in the surf at our local beach.